The distortion factor between size in $uv$-space and size in $xy$
space is called the Jacobian. The following video explains
what the Jacobian is, how it accounts for distortion, and how it
appears in the change-of-variable formula.
Change-of-variable formula: If a 1-1 mapping $\Phi$ sends a region
$D^*$ in $uv$-space to a region $D$ in $xy$-space, then
$$\iint_D f(x,y) dx\,dy \ = \
\iint_{D^*} f(\Phi(u,v)) \left | \frac{\partial(x,y)}
{\partial(u,v)} \right | du\, dv.
$$
Note that this involves the absolute value of the Jacobian.
Example 1: Compute the Jacobian of
the polar coordinates transformation$$x \ = \ r \cos \theta,\,
\qquad y = r \sin \theta\,.$$Solution: Since
\begin{eqnarray*} & \frac{\partial x}{\partial r} = \cos(\theta), \quad &
\frac{\partial y}{\partial r} = \sin(\theta), \\
& \frac{\partial x}{\partial \theta} = -r \sin(\theta), \quad &
\frac{\partial y}{\partial \theta} = r \cos(\theta),
\end{eqnarray*}
our Jacobian is
$$ \left|\begin{matrix} \displaystyle { \frac{\partial x}{\partial r} }& \displaystyle{\frac{\partial x}{\partial \theta} }\cr
\\
\displaystyle { \frac{\partial y}{\partial r} }& \displaystyle { \frac{\partial y}{\partial \theta}} \end{matrix}\right|\ = \ \left|\begin{matrix} \cos \theta & -r\sin \theta \cr
\\
\sin \theta & r \cos \theta \end{matrix}\right|\ = \ r\,.$$
This explains why there's an $r$ factor in polar integrals! The area
element $dA=dx\,dy$ is not
equal to $dr\,d\theta$. Instead,
$dA$ is equal to $r\, dr\,d\theta$.
Let's see why the Jacobian is the distortion factor in general for a mapping
$${\bf \Phi} : (u,\, v) \ \to \ (x(u,\,v),\, y(u,\,v))
\ = \ x(u,\,v)\, {\bf i} +y(u,\,v)\, {\bf j}\,, $$
making good use of all the vector calculus we've developed so far.
Let $Q = [a,\,a+h]\times [c,\,c+k]$ be a rectangle in the $uv$-plane
and ${\bf \Phi}(Q)$ its image in the $xy$-plane as shown in
Then
$${\bf u} \ = \ {\bf \Phi}(a+h,\,c) - {\bf \Phi}(a,\,c)\,, \qquad
{\bf v} \ = \ {\bf \Phi}(a,\,c+k) - {\bf \Phi}(a,\,c)\,.$$
The area of the parallelogram spanned by
${\bf u} = u_1 {\bf i} + u_2 {\bf j}$
and ${\bf v} = v_1 {\bf i} + v_2 {\bf j}$ is
the determinant $\left | \begin{matrix} u_1 & v_1 \cr
u_2 & v_2 \end{matrix}\right |$.
Since $\hbox{area}(Q) \, =\, hk$, this means that the area of our region
in the $xy$ plane is given by the absolute value of the Jacobian times the
area in the $uv$ plane. Our shorthand for this is
$$dA \ = \ dx\, dy \ = \ \left | \frac{\partial(x,y)}{\partial(u,v)} \right |
du \, dv.$$
Areas are always
positive, so the area of a small parallelogram in $xy$-space is always the
absolute value of the Jacobian times the area of the corresponding
rectangle in $uv$-space.
So why didn't we see an absolute value in the change-of-variables formula
in one dimension? This had to do with the way we write the limits of
integration.
Example 2:Compute $\int_0^{10} e^{-x/5} dx$.
Solution: We did this before using $x=g(u)=5u$. Instead, let's take
$x=-5u$, so $g'(u)=-5$ is negative. Now $e^{-x/5}=e^u$ and $dx= -5 du$.
The map $g$ sends the interval from 0 to -2 in $u$-space to the interval
from 0 to 10 in $x$-space,
and our change-of-variable formula says
$$\int_0^{10} e^{-x/5} dx \ = \ \int_0^{-2} -5 e^{u} du.$$
Of course, we usually integrate from $-2$ to $0$, not from $0$ to $-2$.
Flipping the limits of integration changes the sign of the answer, so
$$\int_0^{10} e^{-x/5} dx \ = \ \int_{-2}^{0} +5 e^{u} du = 5(1-e^{-2}).$$
If we had written our 1-dimensional integrals in terms of regions instead
in terms of starting points and end points, we would have had a factor of
$+5$, rather than $-5$, all along. The mapping $x=-5u$ sends the region
$D^*=[-2,0]$ to the region $D=[0,10]$, and
$$\int_D e^{-x/5} dx \ = \ \int_{D^*} e^u \left | \frac{dx}{du} \right|
du.$$